Social networks facilitate the creation, modification and selective deletion of our digital identity. Often, detaching from the past begins with deleting certain posts on our profiles on these platforms, and in more radical situations, even deleting the profile altogether.
Bad Bunny, Quevedo, C. Tangana and Justin Timberlake have adopted this strategy. In the realm of artists and celebrities, digital erasure has become popular, often as a marketing strategy. And one of the most listened to artists on Spotify, who has just listened to all his posts from Instagram, has changed his username.