The gift bag that Oscar nominees receive, worth $175,000, is worth almost $180,000. The bag is given to the acting and directing nominees, as well as the gala's presenter.

This year it includes pet food, an infrared grill or luxury cosmetics. “Basically, we connect brands with celebrities and high-profile events,” says founder Lash Fary, who started his business at the Grammys 25 years ago and lives off the money he makes.