[HIGHLIGHTS] The executive who claims: games won't continue to cost $70 for much longer

Since the PlayStation 5 and Xbox Series X\S were launched, players have encountered a new phenomenon in the industry: Triple A (AAA) games from the major companies have increased their price from $60 to $70. The CEO of the development and distribution company Cyber ​​Interactive believes that the economic model that started with the launch of the new generation of consoles is simply no longer profitable for the big companies.

"I think the $70 price tag will disappear like the dodo bird from the world as soon as that game development is becoming more expensive. I don't think it's sustainable," says Matthew Kerch, the co-founder and CEO of game developer and distributor Saber Interactive. The price increases for games started when companies like EA and Take-Two marketed FIFA 21 (now EA Sports FC) and NBA 2K21 under a higher price tag, joined by Sony, Microsoft, Nintendo, Activision-Blizzard, Square Enix, Gearbox and many other distributors and companies that continued the trend.