Of the 14.5 million visitors recorded in 2023, more than a third come from France. France represents the leading tourist market for the Shereef kingdom, ahead of Spain and the United Kingdom.

Marrakech, Agadir then Tangier are the cities most visited, by the French as by other travelers. The number of foreign tourists increased by 41% year-on-year, and represented 49% of overall arrivals. Moroccans living abroad (MRE) made up the rest of the arrivals (51% of the total)