The first premium Pierre & Vacances opens its doors in Saint-Cyprien: what to expect?. The leader in local tourism wants with this address to mark the brand's move upmarket.
“Until now, people had the choice between camping or high-end hotels. And we decided to position ourselves halfway, in a sort of village hotel. » Grégoire Goullet, general director of the Roussihotel group, who is signing his third franchise with Pierre & Vacances.