The wave of price increases is already here, and it includes a wide variety of food companies that just last week announced price increases that reach up to 25%. Unlike the previous wave, which sparked a "war" between the chains and the suppliers, it seems that in the coming days the price increases will be reflected on the shelves.

Keinan Meman, VP of Keshet Tamim: "We are basically a different chain in the retail landscape, because our chain is based more on fresh products such as sausages and butchers"