The national cosmetics industry is growing in Italy and abroad - Economy. In 2023, 12.5 billion in consumption and 7 billion in exports (+19.5%) The growth of herbal medicine is also in double digits, +12% in 2023 and +10.5% expected in 2024.
Large-scale distribution remains the most representative channel in terms of value with an increase of 8.2%. The trends of the professional channels are also defined as "good": hairdressing salons with 600 million euros close 2023 at +6.1%, while beauty centres, according to preliminary 2023 figures, record a value of 200 million euros.