The new era of the fan club: hours of selfless dedication creating content on the internet. The profiles that proliferate on social networks reflect the dedication of many anonymous followers.

María, 21, opened a support account for the singer Rosalía in which she invests “21 hours a week or even more,” she details. In two years in Italy, Olga has built a community that exceeds 152,000 followers around the Spanish Royal Family. The Swifties (as they call themselves) wait for hours and hours at her concerts, carrying with them all kinds of merchandising.