The new Potato Chips campaign in tribute to the farmers of the South: "When Amos spoke to the camera, we all cried" - voila! Marketing and digital. The marketing story of potato chips was connected to farmers even before the war, which only sharpened the symbiotic relationship with farmers.
As part of the move, we are expected to collaborate with 'Noi Sheda' - a marketing and sales chain of fruits and vegetables produced by selected Israeli farmers - in which we will distribute planters for growing potatoes in a DIY home.