The Olympics this summer should have a “limited impact on mass consumption in general, but the weather could boost these figures. Certain food products could benefit from a knock-on effect thanks to the Games.
NielsenIQ dampens the hopes of distributors and brands a little: there is no additional impact to be expected. The study was published this Wednesday, and the specialist firm NielsenIQ predicts a 'limited impact' in France this summer. The report was published in the journal 'Sociology of the World, published by the French Academy of Sciences and Humanities (ASH) on Wednesday. It was published by ASH on behalf of NielsenIQ, a division of the Nielsen Group, and is available on its website and on the company's mobile app, 'Nielsen Mobile.'