Rob Garf, VP of Retail at Salesforce, talks about the importance of AI in marketing. 17% of sales in the 2023 shopping season were influenced by AI, says Garf.
During the holiday season, $199 billion of online sales were affected by AI. In Cyber Week alone, $51 billion worldwide Created by or influenced by artificial intelligence. "Artificial intelligence has been the fastest-growing consumer application of all time," says Rob Garf of Salesforce.