The return to favor of chicory, this “chti” drink that could make you give up coffee. Faced with the outdated image of what is often considered to be a simple instant coffee, several companies have decided to bet on this flagship product.
The first of these are none other than Leroux and Nestlé, the two major brands specializing in chicory. But they are followed by others, including start-ups convinced of the interest of this product considered more economical, ecological and healthy than coffee.