The Calleja company promotes changes in Grupo Éxito, the traditional supermarket chain founded in Medellín of which it is the majority owner. The Callejas, a family of Spanish immigrants living in Central America since the early 1950s, are one of the wealthiest groups in their country.

Among the companies that are part of theCalleja Group is the Súper Selectos brand, the leading supermarket chain in the Central American country, as well as investments in real estate, technology and energy, among others.