The success of premium economy class: this is how airlines gentrify the sky. After the pandemic, airlines launched a new space on their aircraft, a step above economy class, which promised comfort at reasonable rates.

This translation of aspirational middle-class desires into seating space and the onboard menu has been a success. The premium option is increasingly attractive for a substantial part of customers and, without a doubt, very profitable for airlines. The great pioneers of this process of gentrification have been airlines with a love for luxury.