The World Bank helps small Ukrainian entrepreneurs who have taken refuge or stayed in the country. In 2021, before the war, SMEs represented 99% of all businesses in Ukraine, or around 60% of GDP and more than 7 million jobs.
It is thanks to this advertisement published on Facebook by the Georgian bank Crystal Bank that Irina Datsenko was able to preserve the jobs of the employees of her restaurant. “I saw this advert several times on social networks,” says this Ukrainian based in Batumi, a seaside resort on the Black Sea, in Georgia.