La Balaiterie are the last French artisans to make straw brooms in the traditional way. The raw material is sorghum which they grow on a one hectare plot belonging to a neighboring farmer.
Their colorful brooms made in Normandy appeal to Japan: “They absolutely wanted us to come! ». The outlook seems promising for Norman broom manufacturers who are teeming with ideas to diversify a range poised to appeal to the Asian market. The first order from Japan has just arrived.