The phenomenon of “Sephora kids” is growing in France. They are between 10 and 12 years old and already follow XXL beauty routines.
Rivaled on TikTok, these beauty addicts buy treatments in quantity, sometimes unsuitable. A phenomenon that worries parents but mobilizes brands. Yesterday largely dominated by cosmetics heavyweights, the beauty market has, in less than ten years, undergone its revolution. Some of the most beloved brands among tweens were born at this moment.