TikTok ban threatens the existence of many companies in the USA. Politicians have no idea what TikTok is, says Annie Wu Henry, a digital strategist and content writer.
Since rebranding in 2018 under the name TikTok, the app has become one of the most popular social media platforms, with 170 million monthly users in the United States alone. Hundreds of thousands of “content creators” make a living on the app, which has made artists and influencers like Lil Nas X, Doja Cat and Charli D'Amelio famous overnight.