[HIGHLIGHTS] Tiktok is the social network on which Italians spend the most time - Web & Social

Tiktok is the social network on which Italians spend the most time - Web & Social. Study, over 32 hours a month.

WhatsApp used by 90% of people every month, followed by Facebook (77%), Instagram (75%) and Messenger (50%). Followed by Telegram (48%) and TikTok (41%). Among these, TikTok is the one with the highest growth, +4% compared to the previous year. Almost all people consume video content, 91%. Almost six out of 10 people rely on social media to find information about brands.