TikTok promotes horizontal videos: 72-hour boost for creators. Experts see the introduction of horizontal mode as an attempt by TikTok to open up new user groups and diversify usage patterns.
The move could also be due to increased usage of TikTok on various devices such as smart TVs and desktop PCs. The company recently announced that TikTok reaches over 20 million users per month in Germany. Most recently, the platform also introduced a feature that makes it possible to change the wallpaper during a live stream on TikTok.