A recent video on TikTok shows a 28-year-old woman with a “natural” face, that is, without Botox or fillers. “I pray I never look like this,” one comment read.

Generation Z is familiar with the idea of ​​undergoing treatments early as a way of “prevention.” They're growing up in a social media culture that promotes the relentless pursuit of youth. Some of them are watching their mothers reject aging with every shot and serum they can find.