Mick Kadosh, CEO of the Power Couple real estate investment company says that in order to reach a young audience you really have to speak their language. The new marketing funnel is quite simple and consists of the following steps: A light video of up to a minute, a landing page for leaving details in exchange for a colorful and light brochure that will be sent to WhatsApp.
Use content creators who know the young audience very well and know how to convey your messages well. Show your face, the founders, owners and employees. Let viewers see all sides of you; Who is the person behind the company? What mistakes are there in the field or that we as customers might make? What do you know we don't? Kadosh: "imperfection" really captures the audience and even the imperfections in the videos. This adds your credibility and conveys that you don't take yourself too seriously. This is no longer work with pre-prepared texts. The business is not an actor and should focus on what he is best at that is, talking about the subject.