Two years of the MoonSwatch: “At Swatch, the best form of positive provocation is the product”. The collaboration with Blancpain on the Scuba has completely revived this.
The Sistem51 Irony were released in 2016, but the real change is October 2022, with the fame of the Blancpain Fifty Fathoms. This launch put the mechanical watch back in the right place at Swatch. It's a hit, even more so in Asia and China, where Blancpain is a strong brand.