According to a consumer forecast, holidaymakers on the beaches are threatened with a price shock. Bathing establishments between Celle Ligure and Varazze on the Riviera in Liguria are also raising their prices.

The National Consumer Society "Osservatorio nazionale di Federconsumatori" is already reporting a general price increase of almost eleven percent at Pentecost. But it shouldn't stop there. Prices could generally rise by up to 20 percent compared to the previous year.