Since the war, companies and organizations have been investing many resources in social responsibility and contributing to the community. Companies understand that recruiting does not amount to a job advertisement, but a variety of creative means and tools that make the workplace more attractive.
Companies need to recruit employees who identify with the company's values on the one hand, and on the other hand fight against the violence within the family. Sharon Israel, co-founder and CEO of Extra Mail, explains how companies can bring similar value even on a low budget in the current period. The campaign is called "New Spring in the Kitchen" by Chef Aviv Moshe, to raise awareness among the public about "Zimbuz" - reducing food waste, under the slogan " new spring in the kitchen" Aroma's recruitment campaign 'Aroma young', which fights against stigmas against the elderly and the phenomenon of ageism, is aimed at senior citizens and their families. As part of the campaign, Aroma transferred a donation on behalf of each employee recruited to the company in the amount of $5,000 to the Michal Sela Forum.