Gamification is a process in which you take something that is not a game by nature and add game elements to it to make it more attractive and fun. It can be a very significant tool in marketing, especially for increasing loyalty among existing and new customers.
Young people have no patience for advertisers and "traditional" advertising. "Gamification creates a strong and meaningful connection between consumers and brands," says Boaz Pasco./Gal Mosenzon, VP of Marketing at Bap Technologies. Bap has Millions of users around the world, which those brands have no ability to reach.