Hyun Yeu is the creator of Amsterdam-based Hunq. Her fragrances are inspired by virile archetypes: a gardener, a carpenter, a mechanic, a waiter, a boxer.
The concept that Hunq articulates is an ironic, pop and expansive look at the clichés of masculinity. In just three years, Hunq has reached points of sale in 200 countries (in Spain it is sold by Le Secret du Parais, in Alicante). She assures that her challenge is to reach a broader audience.