What is a trademark and can it be worth your money? - Walla! Sentence. A trademark can be a company name, logo, slogan, domain name and even a unique sound or smell.

There are trademarks that contain only words (for example, "Hagen Daz" and there are designed ones - Adidas, YES, HOT, Gucci, Fendi, Stimatsky, Tzomat Books, BMW and many others in all fields of commerce. Veteran trademarks include brands such as Coca-Cola, Lego, Nike and Mercedes.