The 'Mob Wife' aesthetic is gaining popularity on average 4% per day, while the 'Clean Girl' aesthetic has declined by around 16%. The latest appearances of Rihanna in Paris and Taylor Russel in The Loewe show, with those coats, those furs and those jewels echo ‘Mob Wife’ The aesthetic is not new: Azzedine Alaïa's fall/winter 1997 collection glorifies it, as does the one Roberto Cavalli designed in fall/ winter 2000.