Red Auerbach is the singer of the legendary Red Band. He will now star as a central presenter in the company's campaigns.
Red is a comic character who can say and do things that we cannot afford. We thought he could tell our story as the Israeli fuel company, which has existed for over 70 years and has remained strong despite all the challenging events that have befallen the country since then. "We chose to tell about Israeliness precisely through someone who comes from the outside and can point out what is Israeli in his eyes," says Delek Israel's VP of Marketing.