WhatsApp is likely to introduce channel recommendations. The main purpose of this new feature is to enrich the user experience within WhatsApp and increase the time spent in the app.

The recommendation system is intended to draw users' attention to channels that match their already shown interests. This personalized recommendation strategy could help increase user engagement with the app and encourage deeper immersion in the variety of content available. It was also recently announced that WhatsApp wants to introduce HD image quality as a standard option. Like Facebook, WhatsApp belongs to the Meta Group.