When political polarization reaches your pocket. The practice of “political consumption” to politicize relationships with companies has been going on for decades.
The Brazilian extreme right mobilized sympathizers for the benefit of businesses whose owners publicly adhered to Bolsonarism. Political scientists Felipe Nunes and Thomas Trauman label this invasion of the Brazilian table, closet and home by partisan criteria of ‘calcification’ of political polarization. Should we be surprised when polarization contaminates family relationships, separates friendships and conditions of romantic ties?