When the guns roar, companies change their PR strategy - these are the prominent trends we will see in the coming year - voila! Marketing and Digital. Even in wartime, companies must remain on the public agenda.
Public relations in 2024 will be an integral part of the national reality. The era of social networks has completely changed the world of public relations, says Livnat Levy. In the digital age, employees are a significant force in company activities, she says. See the full interview in this week's edition of The Jerusalem Post.