Tobacco consumption kills 45,000 people per year in Argentina, 14% of the total deaths. Pablo Otero is a businessman with a low profile in the media, but well known in the tobacco industry.

He managed to surpass British American Tobacco (BAT) in sales and challenge it for the first place in the sale of Marlboros. He has a very aggressive strategy against the political leadership, the AFIP and the media. For "the Lord of Tobacco" you need to go to La Libertad Avanza.