Vielka Pulido was a Mexican lifestyle influencer known as “La Bendi” She was 21 years old and she had earned the nickname "Lady Humiliator" A video of her went viral in 2018 in which she was seen forcing a schoolmate to apologize on her knees. Pulido's partner also died after the attack.

The murderers, whose identity and motive are unknown, are free. The State Attorney General's Office (FGE) ordered a search operation that, for the moment, was fruitless.