Since its launch in 2017, the quilted model with the removable shoulder strap named César has been in all Parisian women's bicycle... and shopping baskets.

Balzac brand was founded ten years ago by three Lille residents, the couple Chrysoline and Victorien de Gastines, and the brother-in-law of the young woman, Charles Fourmaux. It endures in the wardrobe of city dwellers who love it for its practicality, on the bike, on public transport and for its Mary Poppins side.