The Prada Group's other fashion brand is causing sales figures and social networks to panic. Alone at the helm of this second line, Miuccia Prada does not only appeal to Gen Z.
“I am an architect and like many of my colleagues, I love Miu Miu ,” Karine, in her fifties, tells us during an event organized in Vienna (Austria) by the MyTheresa e-shop for good customers of the brand.