Flowers proclaim affection, seduction, commitment, desire, tenderness, fidelity... Infinite ways to say “I love you” Plant language is the highest and oldest in history.

It is loaded with symbolism and beauty, it is universal and profound. In ancient Greece, flowers and vegetables became popular among all social classes as offerings to the gods and to celebrate victories in battles. Today, seven out of every 10 flowers sold in Spanish florists on Valentine's Day are roses.