debate over 'Barbie' Oscar nominations shows that awards ceremonies continue to generate an emotional connection and continue to shape the cultural conversation. In last year's Oscar broadcast, the television audience rose 12% compared to the 2022 edition.

However, the three previous ceremonies (2021, 2022 and 2023) are the ones with the lowest audience in the entire history of these awards. “We are interested in these awards, essentially, because they tell us that we should be interested,” says Robert Thompson, professor of Television and Popular Culture at Syracuse University.