[HIGHLIGHTS] With all due respect to AI, most marketing work is still done by humans, and for good reason

Hands-on experience with AI has revealed a large gap between user expectations and actual capabilities. "Artificial intelligence cannot determine the overall marketing strategy and the long-term goals and objectives," says Osherat Friedrich, VP of GenAI.

"We still need the human touch, empathetic listening and the creation of emotional connections," says Yogev Cohen (Yogi), VP of Marketing at the Colmax Group. "I look forward to the day when we will have an AI tool that can analyze a library A complete video with a lot of content and identify the best parts for reuse," says Roi Mitt, Marketing Director at proteanTecs. "AI is an excellent source of inspiration and ideas. It has extensive knowledge and you can rely on it as a basis for deepening and learning," says Aliza Israel, Marketing Manager at CyberProof. "In my team at Protantex we of course use AI tools, but with the necessary skepticism," says Roy Mit.