There is a social network for every generation and one generation that dominates almost all of them: the Zetas. Boomers connected with their long-lost friends on Facebook.
Millennials did it to themselves through an Instagram filter. A 2023 Gallup survey ensures that late generation Z stays online for about five hours a day, but jumping between seven different platforms. They are the true digital natives and navigate the web with their own rules. On TikTok, most of us are voyeurs of what creates a very professionalized minority.