Alicante company Creavalo turns denim scraps into objects for the home. The company is based in Ontinyent, an Alicante town historically focused on the weaving industry.
The concept of giving a new life to jeans arose when Gisbert was doing an Erasmus program in Holland. Ikea has just launched the Växelbruk collection, made from the uniforms of its employees that they have recycled after collecting 300 tons of staff from its European stores, between 2020 and 2022.