Lorenzo Serra Ferrer led Mallorca to its first Cup final in 1991 against Atlético de Madrid. Serra would later coach Betis in two stages, he was sports director of Barcelona and coach of the first team.

After leaving the bench in 2008 he began a career in hotel investments. He now runs a rural hotel, S'Olivaret, in Alaró, Mallorcan, from where he reports to EL PAÍS. The 71-year-old has been coach in three Copa del Rey finals.