Super Bowl 2024: $330 million in winnings, the incredible Taylor Swift effect on American football. The singer's high-profile Super Bowl pairing with Kansas City Chiefs player Travis Kelce boosted audiences.
“It creates a new group of young fans, especially young women who have asked themselves: why is she going to see this match? Why is she interested in this sport,” said Roger Goodell. The sale of jerseys in her name exploded 400% after Taylor Swift's first appearance in the stands.