Super Bowl advertising takes a stand against hate and anti-Semitism. FCAS founder Robert Kraft covers the high costs.

The protagonist of the clip "calls on Americans of all backgrounds to stand up and not remain silent in the face of hate" Another video from the “Foundation to Combat Anti-Semitism” is making the rounds on the X platform (formerly Twitter) The advertising conveys a message that is no less important, but it will probably not be the one that TV viewers will see.