Caitlin Clark, the record-breaking basketball player from the University of Iowa, generated interest among sports fanatics. Sahbek finds himself watching the game in the middle of the night, not sure he understands why, but just feels like he doesn't want to miss it.
" Clark, as they say in America, "makes America crazy", just to make America even more crazy," Sahbek says. The non-craze is interest and enthusiasm, clicks and ratings, therefore money flowing in all directions.