French rookie Victor Wembanyama has become a viral phenomenon in his first season in the NBA. The San Antonio Spurs are the third most viewed NBA team worldwide on social media this season (1.1 billion views), only behind the Los Angeles Lakers (2 billion) and the Golden State Warriors.

Spurs viewership has increased 177% compared to last season on that channel and has also skyrocketed on linear television. NBA League Pass subscriptions in France have grown 25% year-on-year.