Israeli cyber company Brandchild reports on the spread of fraud and impersonation around beloved NBA brands. The Lakers team brand leads the table with nearly 100 fraudulent websites.
Other teams in the NBA playoffs, such asthe Philadelphia 76erswith 8 scam sites and the Golden Gate Warriorswith only 2, were left far behind.Yoav Keren, CEO ofBrandShield, which specializes in preventing fraud and online counterfeiting: "Online fraud is becoming more sophisticated every year, and unfortunately, as the brand or product becomes more popular or at the center of the headlines, the variety of fraud only increases"