Microsoft released an ad for its artificial intelligence (AI) tool, Copilot. The ad features images of relatively young people in unglamorous environments.

The big debate is obviously its impact on society, that is, on work. Every sector sees examples like this coming: fashion, journalism, law, universities. Tasks that required labor, reflection and experience will be done in minutes by an AI and replicated as many times as necessary. The example of advertising helps to imagine the impact.