BMW Rome: immersive experience in the Via Salaria showroom - Mondo Motori. BMW has created a new showroom concept, which matches the urban context in which it is located, to give life to an environment.
With digitalisation, then, it is possible to resume the online configuration of a car carried out at home. It is also possible to book services; test drives; plan a trip with an electric car; and receive maintenance alerts. The success of the Retail Next project of the BMW group will lead to 41 dealerships being implemented in 2024.